If you’re not growing you’re stagnating, and an effective PRM solution helps you attract new partners and explore untapped markets. These partnerships often bring access to new customer ecosystems, which can significantly expand your reach.

Think of it this way: You might be just one partnership away from unlocking an entirely new audience. By optimizing your PRM system, you make it easier to scale your channel and implement ideas that were previously out of reach.

Whether you’re entering new markets or growing in existing ones, a well-used PRM tool can act as the foundation for sustainable growth.

A modern PRM solution does more than just manage relationships; it provides data-driven insights into what makes a partner successful. Most channels have at least one “surprise” and a partner that is achieving incredible results, yet is left feeling underappreciated for their efforts.

Armed with the right information from the right PRM, you can identify and recruit high-performing partners rather than relying on chance.

This approach is far more effective than outdated methods of onboarding partners and hoping for the best. Instead, PRM tools allow you to take a targeted approach, focusing your efforts on the partners most likely to deliver results.

You’re not your partner’s only vendor. In fact, they almost certainly work with more than 20 vendors, each vying for their attention. It’s critical to make their experience with your program stand out.

By investing in updated PRM solutions, you’re sending a clear signal: you value your partners and their time. Offering tools that streamline their work and improve communication demonstrates that you prioritize innovation and efficiency.

Studies show that 70% of businesses fail to meet their partners’ expectations. Don’t be part of that majority. Equip your partners with the right technology, and they’ll notice the difference—leading to stronger relationships and a more successful channel.

Finally, managing leads and tracking deals can be time-consuming, and frankly, your channel managers wish they could spend their time better than that.

There’s a simple way to give them that time back: Leading PRM solutions like Vartopia provide full visibility into leads, pipelines, and deal status, ensuring nothing falls through the cracks. Thanks to that, the channel manager doesn’t need to go on information-hunting excursions.

It’s a win-win: Your team gets to focus on what truly matters—developing strategy and driving results. You have a happier workforce and less stressed channel managers.