The Vartopia Mission

Removing Barriers to Channel Collaboration

In March 2009, we set out to create Vartopia. We started with the multi-vendor registration tool for channel partners. Very quickly vendors approached us to see if we could give them a better deal registration management system. It wasn’t long after that when alliance teams started to ask if we could help solve their challenges. The result? We created the Vartopia Deal Registration Network. It’s an open-participation technology and collaboration model designed to support all ecosystem participants.

Meet Our Crew

Michael Reilly
Michael ReillyFounder & CEO
Mike is passionate about the channel, and focused on building solutions to reduce the inherent friction in the indirect sales model. He has more than two decades of experience working for both resellers and manufacturers. When he’s not working will find him chasing his kids around various sports fields or behind the wheel of his rally car.
Christopher Crane
Christopher CranePresident & CFO
Chris is a serial entrepreneur having built many successful software companies over the past four decades. His passions outside of work include his family, golf and mountaineering.
Ted Raymond
Ted RaymondVP Operations & Customer Success
Ted has 20+ years of experience in the channel working for both Manufacturers and Resellers. He first met Mike Reilly at a leading reseller in the North East where he ran inside sales. Ted is a driven customer advocate who prides himself on building long term relationships. When he’s not helping clients solve channel challenges he spends his time skiing the back country or paddling one of the regions lakes & rivers.
Greg Reffner
Greg ReffnerVP of Sales
Greg is an entrepreneur at heart and building sales organizations that put customers first is his passion. When he’s not helping others grow their channel he is at home with his wife, Tiffany, and their 3 dogs!
Vikram Takkar
Vikram TakkarManaging Director Software
Vikram is a true data guru. He’s the backbone of our software development team. He is an ardent follower of Cricket, Kabbadi, and Chess. During his free time, he likes to hang out with his family and friends.
Meredith Forrest
Meredith ForrestManager of Customer Success
Meredith is the fearless leader of the Vartopia Customer Success Team. She is truly dedicated to ensuring her department delivers fantastic service to our customers. Her interests outside of work include traveling, staying active, and spending time with friends, family, and her two cats, Ruby and Cheddar. She will never cease to amaze you with her random knowledge ranging from movie quotes to fun facts.

Our Partners

Contact Us

Thanks for your interest in Vartopia, you can reach us at
or call us at (1) 307-200-4770.

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