In March 2009, we set out to create Vartopia. We started with the multi-vendor registration tool for channel partners. Very quickly vendors approached us to see if we could give them a better deal registration management system. It wasn’t long after that when alliance teams started to ask if we could help solve their challenges. The result? We created the Vartopia Deal Registration Network. It’s an open-participation technology and collaboration model designed to support all ecosystem participants.